Nikos Avlonas, sustainability expert and member of SERF’s Advisory Board, recently published a book on Practical Sustainability Strategies.
The first part of the book is on the various strategies a firm can implement to gain a competitive advantage without a negative impact on the environment and society. The second part of the book covers measuring, reporting, and communicating sustainability activities. The authors intend to provide firms with the opportunity to integrate the appropriate strategy in order to become truly sustainable and then have a roadmap on how to market that achievement to its stakeholders. Additionally the authors hope to provide University Professors with a practical book for teaching and integrating practical Sustainability into Business Curriculum and Classes.
