China’s Road to SERFdom

It’s hard to keep a good idea down—or even contained.

Over 2 years ago SERF began a relationship with Eva and Lu Jiang from Cixi–in the Chinese province of Zhejiang– at the International Council of Shopping Centers Recon convention in Las Vegas.  Eva and Lu are clients of SERF Foundation Trustee Rick Dekam of Midwest Realty Group.

Rick is advising the Lus on their new Ningbo Fashion Outlets in Cixi to house the American retailers of which Chinese consumers are so fond.   These targeted American companies are very sensitive to sustainability and green buildings—as is increasingly becoming important throughout China.

SERF’s partnership with the Michigan State University School of Planning, Design and Construction enables us to secure a Mandarin speaking construction expert to certify the structure based on the original plans and specifications.

What a small world…